Introduction of new products to the market of Belarus
The portfolio of products sold by the Alpaca Group of Companies annually includes new brands and products from our suppliers. Despite the fact that some of the new brands are entering a highly competitive market in the face of tight marketing budgets and an unstable economy, the Alpaca team is doing everything to develop sales alongside our partners. In 2020, the Alpaca Group of Companies created a separate division for wholesale trade in Belarusian retail chains. This step was the final one in building a large-scale distribution network for the Alpaca company through all existing sales channels. Our company regularly optimizes its work by introducing modern technologies in the processes of procurement, accounting, storage, and sale of goods.